This report explores the lives of Americans who drink wine at varying frequencies, with a focus on those who are at least weekly wine drinkers and how this audience differs from other Americans. We cover wide ranging profile elements including demographics, employment, finances, family, housing, hobbies, media consumption, religion, politics, pet ownership, consumer behavior, and much more.
“More than seven-in-ten Americans are at least occasional wine drinkers, however just over one-in-five drink wine on a weekly basis. Who are these frequent wine drinkers? How are they different from other Americans, and from those who consume wine less frequently or never? We designed this report to give those in the wine industry perspective on who their target market is, and guidance on the best ways to reach and connect with them.”
– Kyle Davies, SVP Retail & Technology.