Skip to content
Maru ReportsMaru Reports
  • Home
  • Coronavirus
  • Contact
  • Reports
    • No products in the cart.

  • Cart

    No products in the cart.

 

Profile of Affluent Americans

Home / Industry / Retail
Add to Wishlist
US Affluent Cover

$950.00

US Affluent Cover
Profile of Affluent Americans

$950.00

Categories: Financial Services, Luxury Goods, Media & Entertainment, Retail, Technology, US
Filter By
  • Country
    • Canada
    • US
  • Industry
    • Automotive
    • Cannabis
    • Consumer Goods & Services
    • Energy
    • Financial Services
    • Healthcare
    • Luxury Goods
    • Media & Entertainment
    • Retail
    • Technology
    • Wine
  • Description

The Federal Reserve estimates that the richest 10% of U.S. households represents 70% of all U.S. wealth, an increase from 60% in 1989. With affluent Americans gaining even more prominence and importance for companies across sectors, we have undergone an intensive series of surveys designed to understand who affluent Americans are, what their lives are like, what drives them as consumers, and how they spend their time and money.

We found that in many ways, despite their financial might, affluent Americans are just like the rest of us; the stores they shop, the brands they prefer, the sports they watch, and the things they do in their free time are in some ways not all that dissimilar to less-affluent Americans. BUT, we also found several meaningful and important ways that affluent Americans are meaningfully different in the way they prioritize, think, and behave.

We spoke with over 1,000 Affluent Americans (those with $1M+ in household investible assets), as well as over 4,500 Mass-Affluent Americans ($150k – $1M in household investible assets), to develop a deep understanding of the lives of these financially powerful individuals.

For a quick glance at some of the insights in this report, take a look at the infographic below.

 Profile of Affluent Americans
                     (click for full size)

Our report takes an in-depth look at Affluent Americans – demographics, employment, finances, family situation, housing, hobbies and entertainment, media consumption, politics, pet ownership, and more. For any brand looking to understand and connect with Affluent Americans, this report is a must.

– Kyle Davies, SVP and Head of Syndicated Offerings

Profile of Affluent Americans table of contents

Related products

Profile of the American Cannabis Consumer
Add to Wishlist
Quick View

Profile of the American Cannabis Consumer

$950.00
Add to cart
Affluent Canadians cover
Add to Wishlist
Quick View

Profile of Affluent Canadians

$950.00
Add to cart
Add to Wishlist
Quick View

Profile of Low-Emission Vehicle Drivers in Canada

$950.00
Add to cart
Profile of the Canadian Cannabis Consumer
Add to Wishlist
Quick View

Profile of the Canadian Cannabis Consumer

$950.00
Add to cart
US Wine Drinkers
Add to Wishlist
Quick View

Profile of Wine Drinkers in America

$950.00
Add to cart
the world in 2020
Add to Wishlist
Quick View

The World in 2020 and Beyond

$0.00
Download
hispanics in america
Add to Wishlist
Quick View

Profile of the Hispanic American

$950.00
Add to cart
Low-Emission Vehicle Drivers in America
Add to Wishlist
Quick View

Profile of Low-Emission Vehicle Drivers in America

$950.00
Add to cart

 

© 2023 Maru Group Limited. All rights reserved.  
​
Privacy Policy | Terms of Service | Contact Us
​
Web Development by Gilmedia

  • Home
  • Coronavirus
  • Contact
  • Reports
By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side.

More information about our Privacy Policy.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
SAVE & ACCEPT

Login

Lost your password?