A recent study by the Yale program on climate change shows that public concern for climate change is at an all-time high, with 72% of Americans saying ‘global warming is personally important to them’. And while many Americans are taking steps to reduce their footprint, still relatively few have taken the step of buying and driving a low-emission vehicle – a hybrid or electric vehicle. But while just 6% of Americans primarily drive a low-emission vehicle today, this is expected to grow significantly in the next ten years; the Edison Electric Institute projects electric vehicles on American roads will double by 2021, and the market will be roughly 18 times its current size by 2030.
Though a relatively small population today, those who drive low-emission vehicles wield financial might – median household income is more than 50% higher than the American median; investible assets are more than three times higher than the American median; they are highly employed, and many are entrepreneurs. They have a great deal of disposable income, and have a wide range of hobbies, activities, and interests to spend it on.
Our report takes an in-depth look at who drives low-emission vehicles – demographics, employment, finances, family, housing, hobbies, media consumption, religion, politics, pet ownership, and much more. This report is important reading anyone looking to understand, connect with, and market to drivers of low-emission vehicles.
– Kyle Davies, SVP and Head of Syndicated Offerings