Profile of the Canadian Wine Drinker

This report explores the lives of frequent wine drinkers in Canada, with a focus on what makes them different from the average Canadian. We cover wide ranging profile elements including demographics, employment, finances, family, housing, hobbies, media consumption, religion, politics, pet ownership, and much more.

“More than three-quarters of Canadians are at least occasional wine drinkers, however just over one-in-five drink wine on a weekly basis. Who are these frequent wine drinkers, and how are they different from the average Canadian, and from those who consume wine less frequently or never? We designed this report to give those in the wine industry perspective on who their target market is, and guidance on the best ways to reach and connect with them.”

– Kyle Davies, SVP Retail & Technology.