Profile of the American Cannabis Consumer

This report explores who cannabis consumers are, and analyzes how they are the same, and how they are different from the average American. We cover wide ranging profile elements including demographics, employment, finances, family, housing, hobbies, media consumption, religion, politics, pet ownership, and much more.

For a quick glance at some of the insights in this report, take a look at the infographic below.

                     (click for full size)

“A lot of work has been done to understand cannabis opinions, consumption, and habits, both in legal states and elsewhere in the US, but not a lot of work has been done to understand who cannabis consumers are, outside of their cannabis consumption. We designed this report to give clients a deep understanding of who their target market is, with analysis both of recreational and medicinal cannabis consumers. Cannabis consumers have been subject to strong and often misguided stigmas and stereotypes – this report will validate some, but will bust many of those stigmas once and for all.”

– Kyle Davies, SVP Retail & Technology.