This report explores cannabis perceptions, attitudes, and behaviours in the months following cannabis’ legalization in Canada. The report covers wide-ranging topics including support for legality, perceived impact on society, perceptions and opinions of cannabis compared with other legal substances (beer, wine, spirits, tobacco), retail and purchase experience and future intentions, social consumption metrics, and more.
The study also includes many non-consumers, and delves into reasons for non-consumption, and what might influence them to consume in the future.
– Kyle Davies, SVP and Head of Syndicated Offerings.